Description
The process of conducting scientific research is continuous. Each day, scientists and engineers publish new discoveries and share their findings with their colleagues at professional conferences around the world. Beyond just the science community, scientific discoveries affect our society in countless ways. In this time of amazing scientific advances and the ever-present stream of information from the Internet, effective and accurate scientific communication to a broader audience is more important than ever before. This presentation will introduce how science communication has traditionally been done, explore case studies of both effective and less-than-effective communication, and outline some ideas on how it perhaps can be done better, to make the amazing world of science more accessible to all.
